Elevate your content marketing with AI-powered data insights.

Globally accessible content analysis tool designed to boost your content marketing strategy.
Trusted by companies all over the world.
Uncover valuable content opportunities.
  • Boost your click-through rate by optimising for diverse search result formats.
  • Unlock opportunities to claim the prized featured snippets for a big SEO content win.
  • Analyse competitors to uncover best practices and pitfalls across their content marketing.
  • Identify areas where you can diversify your content marketing strategy, broadening your reach and boosting your website's traffic.
The world’s best insights across the entire searchable web.
Searches per day
Discover content opportunities for different SERP features.
Leverage Luminr's heatmap to revolutionise your content marketing strategy, offering a detailed view of SERP features specific to your industry.
  • Broad Spectrum Analysis: Investigate the different types of search features per search, for a content gap analysis based on click-through rates.
  • Targeted SERP Strategies: Easily identify the most common SERP features to focus your content marketing efforts. Whether it’s top-of-page ads or rich results like videos, images, and featured snippets.
  • Industry Insights: Tailor your strategy to the content types trending in your industry. Learn if you operate in a sector where rich results dominate, so your business can optimise your content to capitalise on these formats.
  • Maximise Visibility: Luminr helps you make strategic content decisions like highlighting when organic results are overshadowed by ads so you could consider a paid search campaign.
  • Data-Driven Content Creation: Utilise our insights to craft SEO content that resonates with your audience. By understanding the SERP landscape, you can bridge content gaps and enhance your content marketing strategy.
Create content that drives results
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Conduct SEO content gap analysis across multiple topics with Luminr’s Content Opportunities Tool.
Uncover hidden potential in your digital landscape by comparing CTRs to assess content performance. Easily analyse and spot the strongest and weakest topics across your services, products, segments, or audiences. Gain actionable insights to refine both organic and paid strategies.
  • Paid and Organic Cross-Promotion: Collaborate your paid and organic search strategies to amplify your digital success and drive more meaningful results.
  • High and Low CTR Zones: Quickly see the places where your efforts are working effectively or for improvement.
  • Optimise for High Search Volume: Explore topics with a low CTR on keywords with high search volume to identify where you need to boost performance.
Pinpoint content strengths, weaknesses, and untapped opportunities with a single click.
A comprehensive breakdown of what users are searching for to identify top-performing landing pages for chosen keywords and draw inspiration for content strategies.

5 ways to apply this data to content marketing:
  • Analyse Content Visibility: Determine which content formats resonate most with your chosen keywords. Incorporate these formats into your content strategy to capture your target audience's attention.
  • Content Enhancement: Pinpoint existing content to be optimised to tackle high-performing terms. Capitalise on user interest and search volume.
  • Identify Content Gaps: Spot areas where your competitors fall short and use your relevant, compelling content to overtake them. Address what your audience needs that others are not providing.
  • Enhance Content Quality: Identify opportunities to improve the relevance and quality of your content. Higher-quality content can help you rank higher in the SERPs for your targeted keywords, increasing visibility.
  • Stay Ahead of Trends: Monitor changes in competitor content and search rankings to remain up-to-date with the latest industry trends. Adjust your strategy to maintain your competitive edge and stay relevant to your audience.
Leverage the Top Content Opportunities tool to make informed, data-driven decisions that will elevate your content marketing efforts, attract your target audience, and drive success in your industry.
"As a Director at a search marketing agency, I’m impressed by the power of Luminr and the edge it has given us for our clients . The top-level data and granular gap analysis helps us evaluate key competitors and quickly identify areas for growth. This allows Found to deliver better performance across our many search marketing campaigns.”

Tom Brand


Prioritise your best chances of scoring the prized Featured Snippet.
Our content marketing tool simplifies the process of targeting Featured Snippets, increasing your chances of having your content featured at the top of search results. Determine the most worthwhile opportunities and gain the benefits:
  • Enhanced Visibility: The Featured Snippet places your content above all others for maximum exposure.
  • Credibility and Authority: Being the featured source positions your brand as an authoritative voice in your industry.
  • User Engagement: Snippets offer concise answers, capturing users' attention and encouraging engagement.
  • Potential Traffic Growth: Even if you don't rank on page 1, targeting Featured Snippets can attract traffic to your site.
Transform complicated marketing data and costly analysis at an unrivalled speed.
Luminr is the first platform to continually evaluate all search results, offering actionable insights to help brands discover new ways to increase their share-of-voice.
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No credit card required
Cancel anytime


What is Content Marketing?

Content marketing is the inbound marketing strategy of creating and distributing digital assets to attract and engage an online audience.

By creating and sharing relevant digital assets, brands seek to provide value to their audience through educational, informative or entertaining content.

Content typically covers four areas: written (blog post), audio (podcast), video (Instagram Reel), and image (infographic). Most brands use multiple forms of content to engage their audiences across platforms like social media, websites, and ads.

What is SEO content?

SEO content is digital content specifically created to improve a website's ranking in search engines. It includes various forms such as blog posts, product descriptions, landing pages, interactive tools, and more. The content is strategically optimised around a particular keyword or keyword set.
This process involves conducting thorough keyword research and writing content that aligns with what users are searching for online.
It is crucial to have a well-designed and user-friendly website that addresses all the technical aspects that contribute to search engine rankings. However, without high-quality SEO content, your website will not be able to achieve a strong ranking in search engine results.

How do you write SEO content?

To write effective SEO content it is important to understand your target audience and their search habits. When creating SEO content, focus on a primary keyword or phrase that resonates with this audience. Incorporate this keyword naturally into your title, headings, and body content. Blogs and articles must deliver valuable information that directly addresses your audience's search intent. Keep paragraphs concise and use bullet points for readability which can enhance the user experience. Additionally, including both internal and external links to relevant sources can further enrich your content. Content must be original and engaging, as this helps in reducing bounce rates and encourages social sharing.

How to do a Content Gap analysis?

Performing a Content Gap Analysis is a must when optimising your SEO strategy. It helps you identify missed opportunities and uncover areas previously overlooked. This helps brands attract organic traffic and engage effectively with your audience.

Start by evaluating your existing content and assessing your competition. See what the competition is writing about that your business hasn't touched on yet. Use keyword research tools to discover relevant high-ranking keywords and what potential customers are searching for. Cross-reference these findings with your current content to pinpoint the gaps. From there, develop a strategy to create content that fills these gaps and provides value to your audience.

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